Google's Local Service Ads Categories: What You Need to Know

The concept of Google’s local service ads may be confusing to some business owners who aren’t familiar with how the ads work and what they offer. So, what are these types of ads, exactly? Here’s your rundown on the three local service ads categories and how you can use them in your next campaign to get more customers through the door, faster!

The Basics

Google's local service ads are an effective way for small businesses to advertise on Google, with a potential reach of over 1 billion monthly searches. Google offers several categories in which you can bid on keywords and target your audience. Take a look at the list below for a quick overview of each category and how it can be used.

Ordering & Delivery

If you're a restaurant, for example, and you only serve hamburgers and fries, you'll be listed under Fast Food instead of Restaurants. If you have a salon that also offers manicures and pedicures as well as haircuts, then your ad would appear in Hair Salons as well. It's important to note that Google will only show your ad for the primary category that it falls under.

Home Maintenance Services

If you are looking for a service provider who can handle all of your home maintenance needs, you must figure out what kind of work they specialize in. Google offers one convenient way to search for these types of businesses by using their local service ads categories. This will help you target your search and find the best possible match for your needs.

Professional Services

The Professional Services category includes listings for businesses that provide services like design, photography, transportation, and event planning. It also includes listings for local providers of professional services like accountants, architects, attorneys, and more.

Beauty Services

The beauty industry is one of the fastest growing industries in the United States, and with a population of over 325 million people, it is no wonder. The beauty industry has seen an increase in many new trends as well as many different services that are offered by salons and spas across the country. Beauty services now include more than hair care and nail care; they include facials, waxing, massages, body wraps, tanning beds, and even teeth whitening.

Moving & Storage

You need to know that there are two different ways in which you can pay for your moving and storage needs. The first option is called a full service and the second is self-service. Full-service moves are more costly, but they come with the benefit of having someone else do all of the work for you. With this type of move, you'll be responsible for packing everything up and loading it onto a truck yourself.

Legal Services

What are legal services? Legal services help people who have been victims of fraud, negligence, accidents, or other wrongdoing. The lawyers and attorneys at LegalZoom are here to help with all aspects of your case. We will discuss your claim with you and give you a clear estimate of what it will cost before you start any work. If we don't think we can help, we'll tell you right away so that you don't spend time on something that won't get resolved.

And they grow up so fast...

When it comes to marketing, we often think of traditional media like TV and radio. But there are other options out there that can make a huge difference in your business or personal life. These days, social media is one of the most popular places for people to go for what they need. If you're looking for new ways of getting the word out about your small business, it might be time for you to start exploring Google's local service ads categories.